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Don’t find customers for your products, find products for your customers.

Seth Godin

Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN

Emotional Organization People
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
Soon is not as good as now.
SETH GODIN

Good Management Now Soon Time
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
You don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODIN

Gold Training Winning
Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN

Action Happens Video
Many people believe that great designers get great clients. It’s the other way around.
SETH GODIN

Believe People Way
Keep starting until you finish.
SETH GODIN

Finish Keep Starting
The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
SETH GODIN

Better Done Offense Problem Tables
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
Own your dreams. There is no better way to make them happen.
SETH GODIN

Dream Happens Way

Don’t find customers for your products, find products for your customers.

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Don’t find customers for your products, find products for your customers.

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Popular Authors

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