Making promises and keeping them is a great way to build a brand.
SETH GODINDon’t find customers for your products, find products for your customers.
More Seth Godin Quotes
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Debt creates stress, stress creates behaviors that don’t lead to happiness.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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The person who fails the most wins.
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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If you are wiling to do something that might not work, you are closer to being an artist.
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Just about anything worth doing is worth doing better.
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
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Defending mediocrity is exhausting.
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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Gratitude and opportunity create more of the same.
SETH GODIN