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Don’t find customers for your products, find products for your customers.

Seth Godin

For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
SETH GODIN

Art People Responsibility
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
SETH GODIN

Citizens Thinking Watches
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning
Many people believe that great designers get great clients. It’s the other way around.
SETH GODIN

Believe People Way
The best way to be missed when you’re gone is to stand for something when you’re here.
SETH GODIN

Gone Something Stand Way
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
You are not your resume, you are your work.
SETH GODIN

Business Inspiring Motivational
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up
You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
SETH GODIN

Art Pieces Wonder
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People

Don’t find customers for your products, find products for your customers.

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Don’t find customers for your products, find products for your customers.

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Popular Authors

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