Your best customers are worth far more than your average customers.
SETH GODINMake more decisions. That’s the only way to get better at it.
More Seth Godin Quotes
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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You are not your resume, you are your work.
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Either you defend the status quo, or you invent the future.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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When you put your ideas in the world, then, and only then, do you know if they’re real.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Don’t find customers for your products, find products for your customers.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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You don’t launch a popular blog, you build one.
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If you wait until there is another case study in your industry, you will be too late!
SETH GODIN