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Not adding value is the same as taking it away.

Seth Godin

The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work
Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
SETH GODIN

Almost Loving Important
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles
Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
SETH GODIN

Boss People Safe
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
SETH GODIN

Better Done Offense Problem Tables
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
You don’t make art after you become an artist. You become an artist by ceaselessly making art.
SETH GODIN

Art Life Motivational
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People

Not adding value is the same as taking it away.

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Not adding value is the same as taking it away.

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