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Not adding value is the same as taking it away.

Seth Godin

Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
Keep starting until you finish.
SETH GODIN

Finish Keep Starting
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
SETH GODIN

Art People Responsibility
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
If you want to be a leader, go lead
SETH GODIN

Lead Leader Supporter Want
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN

Failing Missions Plans
If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success
Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODIN

Copying Pay People

Not adding value is the same as taking it away.

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Not adding value is the same as taking it away.

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