Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODINThe best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
More Seth Godin Quotes
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Why waste a sentence saying nothing?
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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People rarely buy what they need. They buy what they want.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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Your generosity is more important than your perfection.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Art isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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If you wait until there is another case study in your industry, you will be too late!
SETH GODIN