Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODINThe best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
More Seth Godin Quotes
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Learning is not watching a video, learning is taking action and seeing what happens.
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Set up a life you don’t need to escape from.
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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
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Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
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Good enough’ stopped being good enough a long time ago. so why not be great?
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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When you put your ideas in the world, then, and only then, do you know if they’re real.
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Not adding value is the same as taking it away.
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
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Figure out the people part and the technology gets a whole lot simpler.
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If you can raise money, you’re never going to have trouble getting a job.
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The job is not your work; what you do with your heart and soul is the work.
SETH GODIN