The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODINOnce you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
More Seth Godin Quotes
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Not adding value is the same as taking it away.
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Art is a personal act of courage, something one human does that creates change in another.
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You can be right or you can have empathy. You can’t do both.
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If you hear my idea and dont believe it , thats not your fault its mine.
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Debt creates stress, stress creates behaviors that don’t lead to happiness.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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Keep starting until you finish.
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
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Many people believe that great designers get great clients. It’s the other way around.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
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Good enough’ stopped being good enough a long time ago. so why not be great?
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We fail when we give up too soon.
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The big win is when you refuse to settle for average or mediocre.
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Don’t find customers for your products, find products for your customers.
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