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Please stop waiting for a map. We reward those who draw maps, not those who follow them.

Seth Godin

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
Own your dreams. There is no better way to make them happen.
SETH GODIN

Dream Happens Way
Ideas that spread win.
SETH GODIN

Ideas Ironic Winning
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
Transferring your passion to your job is far easier than finding a job that happens to match your passion.
SETH GODIN

Jobs Passion Peace
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want

Please stop waiting for a map. We reward those who draw maps, not those who follow them.

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Please stop waiting for a map. We reward those who draw maps, not those who follow them.

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