The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODINDo you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
More Seth Godin Quotes
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As long as you want to please everyone, you won’t please anyone.
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Leadership is the art of giving people a platform for spreading ideas that work.
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A book is a souvenir of an idea.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
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If you want to be a leader, go lead
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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If you’re not the best in the world at what you do, then you have to get better.
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The job is not your work; what you do with your heart and soul is the work.
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As you’ve probably discovered, great work makes us uncomfortable.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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If you can’t state your position in eight words, you don’t have a position.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN