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There is only one way left to escape the alienation of present day society: to retreat ahead of it.

Roland Barthes

The text is a tissue of quotations drawn from the innumerable centres of culture.
ROLAND BARTHES

Culture Drawing Text
Cameras, in short, were clocks for seeing, and perhaps in me someone very old still hears in the photographic mechanism the living sound of the wood.
ROLAND BARTHES

Camera Living Myself Old Photography Sound
A picture is never anything but its own plural description.
ROLAND BARTHES

Description Photograph Plural
Architecture is always dream and function, expression of a utopia and instrument of a convenience.
ROLAND BARTHES

Architecture Convenience Dreams Function Instrument
To eat, to speak, to sing (need we add: to kiss?) are operations which have the same site of the body for origin.
ROLAND BARTHES

Body Eat Origin Sing Talk
He who reads a story only once is condemned to read the same story his whole life.
ROLAND BARTHES

Himself Life Reading Story
The politician being interviewed clearly takes a great deal of trouble to imagine an ending to his sentence: and if he stopped short? His entire policy would be jeopardized!
ROLAND BARTHES

Himself Imagination Policy Politics Trouble
The lover who does not forget sometimes dies from excess, fatigue, and the strain of memory (like Werther).
ROLAND BARTHES

Forget Lover Memories Strain Time
The photographic image is a message without a code.
ROLAND BARTHES

Code Image Message Photography
It is no longer the sexual which is indecent, it is the sentimental.
ROLAND BARTHES

Emotional Sexuality
To try to write love is to confront the muck of language: that region of hysteria where language is both too much and too little, excessive and impoverished.
ROLAND BARTHES

Excession Language Love Try Writing
If I had to create a god, I would lend him a “slow understanding”: a kind of drip-by-drip understanding of problems. People who understand quickly frighten me.
ROLAND BARTHES

Creation Fear God Problem Scare Slow Understand Understanding
The birth of the reader must be at the cost of the death of the Author.
ROLAND BARTHES

Born Cost Death Reading
Where you are tender, you speak your plural.
ROLAND BARTHES

Fragile Soft Talk Tender Yourself
I passed beyond the unreality of the thing represented, I entered crazily into the spectacle, into the image, taking into my arms what is dead, what is going to die.
ROLAND BARTHES

Beyond Death Myself Pass Reality Spectacle
The new is not a fashion, it is a value.
ROLAND BARTHES

Fashion Time Value

There is only one way left to escape the alienation of present day society: to retreat ahead of it.

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There is only one way left to escape the alienation of present day society: to retreat ahead of it.

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