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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.

Ray Kroc

The quality of a leader is reflected in the standards they set for themselves.
RAY KROC

Leadership Quality Reflection Standard
To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROC

Idiot Knowledge Leadership Old War Weakness
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
Luck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROC

Effort Hard Work Inspirational Luck Yourself
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC

Act Bold Calculation Company Inspirational Risk Thinking
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC

Fame Myself Popular Right Success Time
Mankind will discover objects in space sent to us by the watchers.
RAY KROC

Discover Kind Man
Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROC

Creativity Job Myself Word Work
Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC

Creation Flame Future Intellectual Understand
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC

Customer Job Love Money Success Work Yourself
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
Tomorrow at sunrise I shall no longer be here.
RAY KROC

Death Myself Sunrise

I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.

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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.

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Popular Authors

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