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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.

Ray Kroc

Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC

Act Bold Calculation Company Inspirational Risk Thinking
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
Luck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROC

Effort Hard Work Inspirational Luck Yourself
You must perfect every fundamental of your business if you expect it to perform well.
RAY KROC

Business Expectation Fundamental Perfection Performance Yourself
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC

Customer Job Love Money Success Work Yourself
There are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROC

Happiness Hard Work Money Myself Oneself Price Win
From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROC

Calm Dance Morning
Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROC

Avoid Customer Restaurant
I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
RAY KROC

Ability Ego Entrepreneur Inspirational Leadership Pride Yourself
In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROC

Beginning Brother City Endurance God Greatness
If you’re not a risk taker, you should get the hell out of business.
RAY KROC

Business Inspirational Leaving Risk Yourself
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
Mankind will discover objects in space sent to us by the watchers.
RAY KROC

Discover Kind Man
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
The quality of a leader is reflected in the standards they set for themselves.
RAY KROC

Leadership Quality Reflection Standard

I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.

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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.

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Popular Authors

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