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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.

Ray Kroc

I suffer with you. I’ve never seen such stupid ballplaying in all my life!
RAY KROC

Life Myself Stupidity Suffering
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection
We need god to prosper those without him will not.
RAY KROC

Faith God Himself Need Prosperity Religious
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work
It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROC

Easy Important Poor Principle Rich
Are you green and growing or ripe and rotting?
RAY KROC

Age Growth Yourself
The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROC

Action Key Place Recognition Right Success
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROC

Avoid Customer Restaurant
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC

Animal Competition Dog Fast Food Industry Myself Talk
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk
Tomorrow at sunrise I shall no longer be here.
RAY KROC

Death Myself Sunrise
The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROC

Important Place Right Success Time

I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.

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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.

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