I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROCWe need god to prosper those without him will not.
More Ray Kroc Quotes
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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Look after the customer and the business will take care of itself.
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You’re only as good as the people you hire.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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Adversity can strengthen you if you have the will to grind it out.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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I was an overnight success all right, but 30 years is a long, long night.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROC