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We need god to prosper those without him will not.

Ray Kroc

No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
In my experience, good executives don’t make mistakes.
RAY KROC

Executive Experience Mistake Myself
You’re only as good as the people you hire.
RAY KROC

Business Goodness Yourself
If you’ve got time to lean, you’ve got time to clean.
RAY KROC

Cleaning Time Yourself
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC

Customer Job Love Money Success Work Yourself
Luck is a dividend of sweat.
RAY KROC

Hard Work Luck One Liner
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
In business for yourself, but not by yourself.
RAY KROC

Business Team Work Yourself
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk
When you’re green, your growing. When you’re ripe, you rot.
RAY KROC

Deep Growth Yourself
Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC

Achievement Happiness Joy Result
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC

Cleaning Myself Ocean Quality Repeat Service Thinking Time Value Word
Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC

Animal Competition Dog Fast Food Industry Myself Talk
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection

We need god to prosper those without him will not.

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We need god to prosper those without him will not.

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