If you’re not a risk taker, you should get the hell out of business.
RAY KROCThe third big war will begin when the big city is burning.
More Ray Kroc Quotes
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Look after the customer and the business will take care of itself.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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It is no achievement to walk a tightrope laid flat on the floor.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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There’s a lot more future in hamburgers than in baseball.
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We have an obligation to give something back to the community that gives so much to us.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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Tomorrow at sunrise I shall no longer be here.
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Mankind will discover objects in space sent to us by the watchers.
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We take the hamburger business more seriously than anyone else.
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You must perfect every fundamental of your business if you expect it to perform well.
RAY KROC