Look after the customer and the business will take care of itself.
RAY KROCThe third big war will begin when the big city is burning.
More Ray Kroc Quotes
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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If you have time to lean, you have time to clean.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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To be successful, you must be daring, be first and be different.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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You must perfect every fundamental of your business if you expect it to perform well.
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I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC






