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The third big war will begin when the big city is burning.

Ray Kroc

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC

Animal Competition Dog Fast Food Industry Myself Talk
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
If you’re not a risk taker, you should get the hell out of business.
RAY KROC

Business Inspirational Leaving Risk Yourself
I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe International Talk Thinking World
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
RAY KROC

Fire Greatness Heaven Kind Man Rain See Time Trouble Weapon
The more I help others to succeed, the more I succeed.
RAY KROC

Generosity Help Kindness Myself Success
It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC

Beautiful Food Kind Mindset
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC

Customer Job Love Money Success Work Yourself
In my experience, good executives don’t make mistakes.
RAY KROC

Executive Experience Mistake Myself
If you’ve got time to lean, you’ve got time to clean.
RAY KROC

Cleaning Time Yourself
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
We need god to prosper those without him will not.
RAY KROC

Faith God Himself Need Prosperity Religious
Tomorrow at sunrise I shall no longer be here.
RAY KROC

Death Myself Sunrise
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War

The third big war will begin when the big city is burning.

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The third big war will begin when the big city is burning.

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