All money means to me is a pride in accomplishment.
RAY KROCThe third big war will begin when the big city is burning.
More Ray Kroc Quotes
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC -
When you’re green, your growing. When you’re ripe, you rot.
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The first dollar is the most you will get if you don’t love what you are doing.
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No one of us is more important than the rest of us.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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Look after the customer and the business will take care of itself.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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We provide food that customers love, day after day after day. People just want more of it.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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There’s a lot more future in hamburgers than in baseball.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROC