If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROCLuck is a dividend of sweat.
More Ray Kroc Quotes
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We provide food that customers love, day after day after day. People just want more of it.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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In my experience, good executives don’t make mistakes.
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The third big war will begin when the big city is burning.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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If you have time to lean, you have time to clean.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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You’re only as good as the people you hire.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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It is no achievement to walk a tightrope laid flat on the floor.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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All money means to me is a pride in accomplishment.
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None of Us is as Good as All of Us.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROC






