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Luck is a dividend of sweat.

Ray Kroc

To be successful, you must be daring, be first and be different.
RAY KROC

Dare Different Success Yourself
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC

Achievement Happiness Joy Result
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC

Myself People Result Work Zeal
Tomorrow at sunrise I shall no longer be here.
RAY KROC

Death Myself Sunrise
The definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROC

Art Customer Let Go Meaning
Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROC

Creativity Job Myself Word Work
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROC

Business Customer Game Lose Name See
In business for yourself, but not by yourself.
RAY KROC

Business Team Work Yourself
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC

Fame Myself Popular Right Success Time
When you’re green, your growing. When you’re ripe, you rot.
RAY KROC

Deep Growth Yourself

Luck is a dividend of sweat.

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Luck is a dividend of sweat.

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