To be successful, you must be daring, be first and be different.
RAY KROCWe provide food that customers love, day after day after day. People just want more of it.
More Ray Kroc Quotes
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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In my experience, good executives don’t make mistakes.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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All money means to me is a pride in accomplishment.
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Are you green and growing or ripe and rotting?
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If you’ve got time to lean, you’ve got time to clean.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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Luck is a dividend of sweat.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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I was an overnight success all right, but 30 years is a long, long night.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC






