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We provide food that customers love, day after day after day. People just want more of it.

Ray Kroc

To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROC

Idiot Knowledge Leadership Old War Weakness
If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC

Class Competition Compromise Quality Service Value Yourself
Luck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROC

Effort Hard Work Inspirational Luck Yourself
The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
RAY KROC

Body Born Death Forever Sacrifice Soul World
Tomorrow at sunrise I shall no longer be here.
RAY KROC

Death Myself Sunrise
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work
I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROC

Action Connection Dreams Energy Myself Wasted Time
Are you green and growing or ripe and rotting?
RAY KROC

Age Growth Yourself
In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROC

Beginning Brother City Endurance God Greatness
All money means to me is a pride in accomplishment.
RAY KROC

Accomplishment Money Myself Pride
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC

Myself People Result Work Zeal
We have an obligation to give something back to the community that gives so much to us.
RAY KROC

Community Fulfill Generosity Obligation
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection

We provide food that customers love, day after day after day. People just want more of it.

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We provide food that customers love, day after day after day. People just want more of it.

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Popular Authors

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