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We provide food that customers love, day after day after day. People just want more of it.

Ray Kroc

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROC

Action Key Place Recognition Right Success
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROC

Business Customer Game Lose Name See
After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
RAY KROC

Fire Greatness Heaven Kind Man Rain See Time Trouble Weapon
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC

Myself People Result Work Zeal
The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROC

Important Place Right Success Time
In business for yourself, but not by yourself.
RAY KROC

Business Team Work Yourself
There are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROC

Happiness Hard Work Money Myself Oneself Price Win
The quality of a leader is reflected in the standards they set for themselves.
RAY KROC

Leadership Quality Reflection Standard
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work
We have an obligation to give something back to the community that gives so much to us.
RAY KROC

Community Fulfill Generosity Obligation
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself
Luck is a dividend of sweat.
RAY KROC

Hard Work Luck One Liner
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk

We provide food that customers love, day after day after day. People just want more of it.

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We provide food that customers love, day after day after day. People just want more of it.

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Popular Authors

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