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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.

Ray Kroc

You’re only as good as the people you hire.
RAY KROC

Business Goodness Yourself
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC

Fame Myself Popular Right Success Time
I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROC

Believe Family God Myself Order Reverse
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC

Cleaning Myself Ocean Quality Repeat Service Thinking Time Value Word
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
Luck is a dividend of sweat.
RAY KROC

Hard Work Luck One Liner
Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC

Animal Competition Dog Fast Food Industry Myself Talk
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROC

Beginning Brother City Endurance God Greatness
Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC

Creation Flame Future Intellectual Understand
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
If you have time to lean, you have time to clean.
RAY KROC

Cleaning Experience Time Yourself
Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe Country Head International Talk Thinking Vision World

That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.

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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.

Related Topics

Popular Authors

More Ray Kroc Quotes