The definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROCThat’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
More Ray Kroc Quotes
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There’s a lot more future in hamburgers than in baseball.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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We have an obligation to give something back to the community that gives so much to us.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROC -
In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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The organization cannot trust the individual; the individual must trust the organization.
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You must perfect every fundamental of your business if you expect it to perform well.
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I was an overnight success all right, but 30 years is a long, long night.
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Look after the customer and the business will take care of itself.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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The more I help others to succeed, the more I succeed.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
RAY KROC






