In business for yourself, but not by yourself.
RAY KROCThat’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
More Ray Kroc Quotes
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The first dollar is the most you will get if you don’t love what you are doing.
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There’s a lot more future in hamburgers than in baseball.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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Mankind will discover objects in space sent to us by the watchers.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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If you’re not a risk taker, you should get the hell out of business.
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None of Us is as Good as All of Us.
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We have an obligation to give something back to the community that gives so much to us.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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We take the hamburger business more seriously than anyone else.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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Are you green and growing or ripe and rotting?
RAY KROC