Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROCHappiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
More Ray Kroc Quotes
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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Are you green and growing or ripe and rotting?
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You must perfect every fundamental of your business if you expect it to perform well.
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None of Us is as Good as All of Us.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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We provide food that customers love, day after day after day. People just want more of it.
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The first dollar is the most you will get if you don’t love what you are doing.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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Look after the customer and the business will take care of itself.
RAY KROC