If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROCHappiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
More Ray Kroc Quotes
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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In my experience, good executives don’t make mistakes.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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We provide food that customers love, day after day after day. People just want more of it.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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We take the hamburger business more seriously than anyone else.
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It is no achievement to walk a tightrope laid flat on the floor.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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We have an obligation to give something back to the community that gives so much to us.
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Mankind will discover objects in space sent to us by the watchers.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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We need god to prosper those without him will not.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC