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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.

Ray Kroc

You’ll learn more about a road by traveling it than by consulting all the maps in the world.
RAY KROC

Learning Map Road Travel World Yourself
That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROC

Business Customer Game Lose Name See
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
Tomorrow at sunrise I shall no longer be here.
RAY KROC

Death Myself Sunrise
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROC

Believe Failure Hard Impossible Inspirational Motivational Yourself
We have an obligation to give something back to the community that gives so much to us.
RAY KROC

Community Fulfill Generosity Obligation
It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC

Beautiful Food Kind Mindset
The more I help others to succeed, the more I succeed.
RAY KROC

Generosity Help Kindness Myself Success
Are you green and growing or ripe and rotting?
RAY KROC

Age Growth Yourself
Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
RAY KROC

Imagination See Unique World
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC

Myself People Result Work Zeal
The quality of a leader is reflected in the standards they set for themselves.
RAY KROC

Leadership Quality Reflection Standard
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROC

Action Connection Dreams Energy Myself Wasted Time

Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.

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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.

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Popular Authors

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