When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROCLuck is a dividend of sweat. The more you sweat, the luckier you get.
More Ray Kroc Quotes
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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We take the hamburger business more seriously than anyone else.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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In business for yourself, but not by yourself.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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It is no achievement to walk a tightrope laid flat on the floor.
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We have an obligation to give something back to the community that gives so much to us.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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We provide food that customers love, day after day after day. People just want more of it.
RAY KROC