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You’ll learn more about a road by traveling it than by consulting all the maps in the world.

Ray Kroc

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROC

Book Boredom Boy Imagination Kind Myself Reading Thinking Time
There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROC

Accomplishment Dedication Determination Inspirational Mindset Yourself
Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC

Creation Flame Future Intellectual Understand
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC

Fame Myself Popular Right Success Time
Adversity can strengthen you if you have the will to grind it out.
RAY KROC

Adversity Hustle Strength Yourself
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC

Achievement Happiness Joy Result
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
If you’re not a risk taker, you should get the hell out of business.
RAY KROC

Business Inspirational Leaving Risk Yourself
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROC

Calm Dance Morning
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
RAY KROC

Ability Ego Entrepreneur Inspirational Leadership Pride Yourself
I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROC

Believe Family God Myself Order Reverse

You’ll learn more about a road by traveling it than by consulting all the maps in the world.

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You’ll learn more about a road by traveling it than by consulting all the maps in the world.

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