I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROCYou’ll learn more about a road by traveling it than by consulting all the maps in the world.
More Ray Kroc Quotes
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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We provide food that customers love, day after day after day. People just want more of it.
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If you’ve got time to lean, you’ve got time to clean.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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The organization cannot trust the individual; the individual must trust the organization.
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I was an overnight success all right, but 30 years is a long, long night.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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Mankind will discover objects in space sent to us by the watchers.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROC