I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROCIf my competitor were drowning I’d stick a hose in his mouth and turn on the water.
More Ray Kroc Quotes
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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The first dollar is the most you will get if you don’t love what you are doing.
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All money means to me is a pride in accomplishment.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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There’s a lot more future in hamburgers than in baseball.
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The quality of a leader is reflected in the standards they set for themselves.
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We have an obligation to give something back to the community that gives so much to us.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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Tomorrow at sunrise I shall no longer be here.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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The organization cannot trust the individual; the individual must trust the organization.
RAY KROC