The organization cannot trust the individual; the individual must trust the organization.
RAY KROCIf my competitor were drowning I’d stick a hose in his mouth and turn on the water.
More Ray Kroc Quotes
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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There’s almost nothing you can’t accomplish if you set your mind to it.
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It is no achievement to walk a tightrope laid flat on the floor.
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If you’ve got time to lean, you’ve got time to clean.
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When you’re green, your growing. When you’re ripe, you rot.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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In business for yourself, but not by yourself.
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The first dollar is the most you will get if you don’t love what you are doing.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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The more I help others to succeed, the more I succeed.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROC