I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROCThere are things money can’t buy and hard work can’t win. One of them is happiness.
More Ray Kroc Quotes
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There’s almost nothing you can’t accomplish if you set your mind to it.
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All money means to me is a pride in accomplishment.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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It is no achievement to walk a tightrope laid flat on the floor.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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Adversity can strengthen you if you have the will to grind it out.
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We provide food that customers love, day after day after day. People just want more of it.
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If you’re not a risk taker, you should get the hell out of business.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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When you’re green, your growing. When you’re ripe, you rot.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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In business for yourself, but not by yourself.
RAY KROC