I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROCThere are things money can’t buy and hard work can’t win. One of them is happiness.
More Ray Kroc Quotes
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I was an overnight success all right, but 30 years is a long, long night.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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We need god to prosper those without him will not.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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To be successful, you must be daring, be first and be different.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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In business for yourself, but not by yourself.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC