No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROCThere are things money can’t buy and hard work can’t win. One of them is happiness.
More Ray Kroc Quotes
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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The quality of a leader is reflected in the standards they set for themselves.
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We have an obligation to give something back to the community that gives so much to us.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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We provide food that customers love, day after day after day. People just want more of it.
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The organization cannot trust the individual; the individual must trust the organization.
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There’s a lot more future in hamburgers than in baseball.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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Tomorrow at sunrise I shall no longer be here.
RAY KROC