In my experience, good executives don’t make mistakes.
RAY KROCThere are things money can’t buy and hard work can’t win. One of them is happiness.
More Ray Kroc Quotes
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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We need god to prosper those without him will not.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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Adversity can strengthen you if you have the will to grind it out.
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Mankind will discover objects in space sent to us by the watchers.
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I was an overnight success all right, but 30 years is a long, long night.
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There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROC