From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROCIf you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
More Ray Kroc Quotes
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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Are you green and growing or ripe and rotting?
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You’re only as good as the people you hire.
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Look after the customer and the business will take care of itself.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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If you’ve got time to lean, you’ve got time to clean.
RAY KROC