I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
RAY KROCIf you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
More Ray Kroc Quotes
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All money means to me is a pride in accomplishment.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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You’re only as good as the people you hire.
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Luck is a dividend of sweat.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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The organization cannot trust the individual; the individual must trust the organization.
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I was an overnight success all right, but 30 years is a long, long night.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC






