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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

Ray Kroc

To be successful, you must be daring, be first and be different.
RAY KROC

Dare Different Success Yourself
It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC

Beautiful Food Kind Mindset
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
If you’ve got time to lean, you’ve got time to clean.
RAY KROC

Cleaning Time Yourself
Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC

Animal Competition Dog Fast Food Industry Myself Talk
Luck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROC

Effort Hard Work Inspirational Luck Yourself
When you’re green, your growing. When you’re ripe, you rot.
RAY KROC

Deep Growth Yourself
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC

Cleaning Myself Ocean Quality Repeat Service Thinking Time Value Word
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC

Myself People Result Work Zeal
It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROC

Easy Important Poor Principle Rich
You’ll learn more about a road by traveling it than by consulting all the maps in the world.
RAY KROC

Learning Map Road Travel World Yourself
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
You’re only as good as the people you hire.
RAY KROC

Business Goodness Yourself
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
RAY KROC

Ability Ego Entrepreneur Inspirational Leadership Pride Yourself

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

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