If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROCThere’s a lot more future in hamburgers than in baseball.
More Ray Kroc Quotes
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Adversity can strengthen you if you have the will to grind it out.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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If you have time to lean, you have time to clean.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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We provide food that customers love, day after day after day. People just want more of it.
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If you’re not a risk taker, you should get the hell out of business.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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The third big war will begin when the big city is burning.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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You’re only as good as the people you hire.
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