You must perfect every fundamental of your business if you expect it to perform well.
RAY KROCThere’s a lot more future in hamburgers than in baseball.
More Ray Kroc Quotes
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I don’t believe in saturation. We’re thinking and talking worldwide.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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In business for yourself, but not by yourself.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROC