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There’s a lot more future in hamburgers than in baseball.

Ray Kroc

Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC

Achievement Happiness Joy Result
To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROC

Idiot Knowledge Leadership Old War Weakness
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
RAY KROC

Believe Happiness Man Myself Problem Responsibility
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
Mankind will discover objects in space sent to us by the watchers.
RAY KROC

Discover Kind Man
There are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROC

Happiness Hard Work Money Myself Oneself Price Win
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC

Cleaning Myself Ocean Quality Repeat Service Thinking Time Value Word
If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROC

Competition Drown Myself Water
If you’ve got time to lean, you’ve got time to clean.
RAY KROC

Cleaning Time Yourself
To be successful, you must be daring, be first and be different.
RAY KROC

Dare Different Success Yourself
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
Tomorrow at sunrise I shall no longer be here.
RAY KROC

Death Myself Sunrise
Luck is a dividend of sweat.
RAY KROC

Hard Work Luck One Liner
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself

There’s a lot more future in hamburgers than in baseball.

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There’s a lot more future in hamburgers than in baseball.

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