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Tomorrow at sunrise I shall no longer be here.

Ray Kroc

If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROC

Competition Drown Myself Water
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
You’ll learn more about a road by traveling it than by consulting all the maps in the world.
RAY KROC

Learning Map Road Travel World Yourself
The quality of a leader is reflected in the standards they set for themselves.
RAY KROC

Leadership Quality Reflection Standard
If you’ve got time to lean, you’ve got time to clean.
RAY KROC

Cleaning Time Yourself
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
You’re only as good as the people you hire.
RAY KROC

Business Goodness Yourself
Tomorrow at sunrise I shall no longer be here.
RAY KROC

Death Myself Sunrise
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROC

Believe Failure Hard Impossible Inspirational Motivational Yourself
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
You must perfect every fundamental of your business if you expect it to perform well.
RAY KROC

Business Expectation Fundamental Perfection Performance Yourself
I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROC

Action Connection Dreams Energy Myself Wasted Time
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC

Act Bold Calculation Company Inspirational Risk Thinking
Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC

Animal Competition Dog Fast Food Industry Myself Talk

Tomorrow at sunrise I shall no longer be here.

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Tomorrow at sunrise I shall no longer be here.

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