I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROCTomorrow at sunrise I shall no longer be here.
More Ray Kroc Quotes
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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All money means to me is a pride in accomplishment.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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We provide food that customers love, day after day after day. People just want more of it.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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It is no achievement to walk a tightrope laid flat on the floor.
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The organization cannot trust the individual; the individual must trust the organization.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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There’s a lot more future in hamburgers than in baseball.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROC