I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROCI never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROCThe two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROCPerfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROCThe more I help others to succeed, the more I succeed.
RAY KROCLuck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROCThere’s a lot more future in hamburgers than in baseball.
RAY KROCMankind will discover objects in space sent to us by the watchers.
RAY KROCIf you have time to lean, you have time to clean.
RAY KROCThe quality of a leader is reflected in the standards they set for themselves.
RAY KROCHappiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROCIf my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROCMcDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROCThere are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROCNo one of us is more important than the rest of us.
RAY KROCThere’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROCTo an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROC