If you’re not a risk taker, you should get the hell out of business.
RAY KROCTomorrow at sunrise I shall no longer be here.
More Ray Kroc Quotes
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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The third big war will begin when the big city is burning.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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The quality of a leader is reflected in the standards they set for themselves.
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There’s a lot more future in hamburgers than in baseball.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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All money means to me is a pride in accomplishment.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROC






