I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROCNone of Us is as Good as All of Us.
More Ray Kroc Quotes
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No one of us is more important than the rest of us.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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There’s a lot more future in hamburgers than in baseball.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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When you’re green, your growing. When you’re ripe, you rot.
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To be successful, you must be daring, be first and be different.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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It is no achievement to walk a tightrope laid flat on the floor.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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The first dollar is the most you will get if you don’t love what you are doing.
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Look after the customer and the business will take care of itself.
RAY KROC