I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROCNone of Us is as Good as All of Us.
More Ray Kroc Quotes
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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The quality of a leader is reflected in the standards they set for themselves.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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All money means to me is a pride in accomplishment.
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When you’re green, your growing. When you’re ripe, you rot.
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You’re only as good as the people you hire.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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The third big war will begin when the big city is burning.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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Luck is a dividend of sweat.
RAY KROC






