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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

Ray Kroc

You’re only as good as the people you hire.
RAY KROC

Business Goodness Yourself
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC

Fame Myself Popular Right Success Time
The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
RAY KROC

Body Born Death Forever Sacrifice Soul World
You must perfect every fundamental of your business if you expect it to perform well.
RAY KROC

Business Expectation Fundamental Perfection Performance Yourself
Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROC

Creativity Job Myself Word Work
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
RAY KROC

Fire Greatness Heaven Kind Man Rain See Time Trouble Weapon
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
Tomorrow at sunrise I shall no longer be here.
RAY KROC

Death Myself Sunrise
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC

Myself People Result Work Zeal
In business for yourself, but not by yourself.
RAY KROC

Business Team Work Yourself
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk
Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROC

Avoid Customer Restaurant
If you have time to lean, you have time to clean.
RAY KROC

Cleaning Experience Time Yourself

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

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