Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROCThe key to success is being in the right place at the right time, recognizing that you are there, and taking action!
More Ray Kroc Quotes
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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All money means to me is a pride in accomplishment.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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You’re only as good as the people you hire.
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Luck is a dividend of sweat.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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The quality of a leader is reflected in the standards they set for themselves.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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It is no achievement to walk a tightrope laid flat on the floor.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC