If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROCTake calculated risks. Act boldly and thoughtfully. Be an agile company.
More Ray Kroc Quotes
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You must perfect every fundamental of your business if you expect it to perform well.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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Adversity can strengthen you if you have the will to grind it out.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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No one of us is more important than the rest of us.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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We take the hamburger business more seriously than anyone else.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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Mankind will discover objects in space sent to us by the watchers.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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We provide food that customers love, day after day after day. People just want more of it.
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If you’re not a risk taker, you should get the hell out of business.
RAY KROC