In my experience, good executives don’t make mistakes.
RAY KROCTake calculated risks. Act boldly and thoughtfully. Be an agile company.
More Ray Kroc Quotes
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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Luck is a dividend of sweat.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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In business for yourself, but not by yourself.
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To be successful, you must be daring, be first and be different.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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You’re only as good as the people you hire.
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There’s a lot more future in hamburgers than in baseball.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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We have an obligation to give something back to the community that gives so much to us.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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None of Us is as Good as All of Us.
RAY KROC