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Take calculated risks. Act boldly and thoughtfully. Be an agile company.

Ray Kroc

Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC

Act Bold Calculation Company Inspirational Risk Thinking
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
The quality of a leader is reflected in the standards they set for themselves.
RAY KROC

Leadership Quality Reflection Standard
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC

Cleaning Myself Ocean Quality Repeat Service Thinking Time Value Word
Mankind will discover objects in space sent to us by the watchers.
RAY KROC

Discover Kind Man
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
RAY KROC

Accomplishment Exhausted Sun Threat Tired
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROC

Beginning Brother City Endurance God Greatness
In business for yourself, but not by yourself.
RAY KROC

Business Team Work Yourself
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection
If you have time to lean, you have time to clean.
RAY KROC

Cleaning Experience Time Yourself
All money means to me is a pride in accomplishment.
RAY KROC

Accomplishment Money Myself Pride
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC

Customer Job Love Money Success Work Yourself
There are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROC

Happiness Hard Work Money Myself Oneself Price Win

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

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Take calculated risks. Act boldly and thoughtfully. Be an agile company.

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