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Take calculated risks. Act boldly and thoughtfully. Be an agile company.

Ray Kroc

Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
We need god to prosper those without him will not.
RAY KROC

Faith God Himself Need Prosperity Religious
Are you green and growing or ripe and rotting?
RAY KROC

Age Growth Yourself
When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
RAY KROC

Accomplishment Exhausted Sun Threat Tired
The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROC

Important Place Right Success Time
Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC

Achievement Happiness Joy Result
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
You’re only as good as the people you hire.
RAY KROC

Business Goodness Yourself
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC

Act Bold Calculation Company Inspirational Risk Thinking
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection
If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROC

Believe Failure Hard Impossible Inspirational Motivational Yourself
After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
RAY KROC

Fire Greatness Heaven Kind Man Rain See Time Trouble Weapon
I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe International Talk Thinking World
If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROC

Competition Drown Myself Water

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

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Take calculated risks. Act boldly and thoughtfully. Be an agile company.

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