When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROCTake calculated risks. Act boldly and thoughtfully. Be an agile company.
More Ray Kroc Quotes
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We provide food that customers love, day after day after day. People just want more of it.
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In business for yourself, but not by yourself.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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Adversity can strengthen you if you have the will to grind it out.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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You must perfect every fundamental of your business if you expect it to perform well.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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The organization cannot trust the individual; the individual must trust the organization.
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You’re only as good as the people you hire.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROC