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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.

Ray Kroc

In my experience, good executives don’t make mistakes.
RAY KROC

Executive Experience Mistake Myself
The definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROC

Art Customer Let Go Meaning
You’re only as good as the people you hire.
RAY KROC

Business Goodness Yourself
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC

Customer Job Love Money Success Work Yourself
To be successful, you must be daring, be first and be different.
RAY KROC

Dare Different Success Yourself
The quality of a leader is reflected in the standards they set for themselves.
RAY KROC

Leadership Quality Reflection Standard
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself
Luck is a dividend of sweat.
RAY KROC

Hard Work Luck One Liner
When you’re green, your growing. When you’re ripe, you rot.
RAY KROC

Deep Growth Yourself
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROC

Action Connection Dreams Energy Myself Wasted Time
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work
The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROC

Important Place Right Success Time

I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.

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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.

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