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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.

Ray Kroc

The quality of a leader is reflected in the standards they set for themselves.
RAY KROC

Leadership Quality Reflection Standard
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
Mankind will discover objects in space sent to us by the watchers.
RAY KROC

Discover Kind Man
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROC

Creativity Job Myself Word Work
When you’re green, your growing. When you’re ripe, you rot.
RAY KROC

Deep Growth Yourself
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROC

Accomplishment Dedication Determination Inspirational Mindset Yourself
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
Adversity can strengthen you if you have the will to grind it out.
RAY KROC

Adversity Hustle Strength Yourself
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC

Cleaning Myself Ocean Quality Repeat Service Thinking Time Value Word
When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
RAY KROC

Accomplishment Exhausted Sun Threat Tired
I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROC

Action Connection Dreams Energy Myself Wasted Time
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROC

Business Customer Game Lose Name See

I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.

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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.

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