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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.

Ray Kroc

Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC

Achievement Happiness Joy Result
There are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROC

Happiness Hard Work Money Myself Oneself Price Win
Are you green and growing or ripe and rotting?
RAY KROC

Age Growth Yourself
Luck is a dividend of sweat.
RAY KROC

Hard Work Luck One Liner
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
I suffer with you. I’ve never seen such stupid ballplaying in all my life!
RAY KROC

Life Myself Stupidity Suffering
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC

Act Bold Calculation Company Inspirational Risk Thinking
You must perfect every fundamental of your business if you expect it to perform well.
RAY KROC

Business Expectation Fundamental Perfection Performance Yourself
The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROC

Action Key Place Recognition Right Success
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROC

Book Boredom Boy Imagination Kind Myself Reading Thinking Time
I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe International Talk Thinking World
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC

Customer Job Love Money Success Work Yourself
If you’ve got time to lean, you’ve got time to clean.
RAY KROC

Cleaning Time Yourself
Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROC

Avoid Customer Restaurant

I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.

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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.

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