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The quality of a leader is reflected in the standards they set for themselves.

Ray Kroc

That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROC

Business Customer Game Lose Name See
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC

Creation Flame Future Intellectual Understand
I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROC

Action Connection Dreams Energy Myself Wasted Time
If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROC

Competition Drown Myself Water
All money means to me is a pride in accomplishment.
RAY KROC

Accomplishment Money Myself Pride
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
In my experience, good executives don’t make mistakes.
RAY KROC

Executive Experience Mistake Myself
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe Country Head International Talk Thinking Vision World
If you’re not a risk taker, you should get the hell out of business.
RAY KROC

Business Inspirational Leaving Risk Yourself
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work

The quality of a leader is reflected in the standards they set for themselves.

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The quality of a leader is reflected in the standards they set for themselves.

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