Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROCThe quality of a leader is reflected in the standards they set for themselves.
More Ray Kroc Quotes
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The first dollar is the most you will get if you don’t love what you are doing.
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I was an overnight success all right, but 30 years is a long, long night.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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We take the hamburger business more seriously than anyone else.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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Are you green and growing or ripe and rotting?
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROC