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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.

Ray Kroc

Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC

Achievement Happiness Joy Result
Are you green and growing or ripe and rotting?
RAY KROC

Age Growth Yourself
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC

Cleaning Myself Ocean Quality Repeat Service Thinking Time Value Word
In my experience, good executives don’t make mistakes.
RAY KROC

Executive Experience Mistake Myself
Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROC

Creativity Job Myself Word Work
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection
Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROC

Avoid Customer Restaurant
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC

Creation Flame Future Intellectual Understand
I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
RAY KROC

Believe Happiness Man Myself Problem Responsibility
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
In business for yourself, but not by yourself.
RAY KROC

Business Team Work Yourself
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
The more I help others to succeed, the more I succeed.
RAY KROC

Generosity Help Kindness Myself Success
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC

Myself People Result Work Zeal
To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROC

Idiot Knowledge Leadership Old War Weakness

Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.

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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.

Related Topics

Popular Authors

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