The third big war will begin when the big city is burning.
RAY KROCOur aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
More Ray Kroc Quotes
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Are you green and growing or ripe and rotting?
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We take the hamburger business more seriously than anyone else.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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You must perfect every fundamental of your business if you expect it to perform well.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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If you have time to lean, you have time to clean.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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There’s a lot more future in hamburgers than in baseball.
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You’re only as good as the people you hire.
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All money means to me is a pride in accomplishment.
RAY KROC






