Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROCVisions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROCThe more I help others to succeed, the more I succeed.
RAY KROCSpeaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROCWe need god to prosper those without him will not.
RAY KROCWe take the hamburger business more seriously than anyone else.
RAY KROCThe definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROCIf you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROCNone of Us is as Good as All of Us.
RAY KROCHappiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROCTake calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROCAll money means to me is a pride in accomplishment.
RAY KROCLook after the customer and the business will take care of itself.
RAY KROCThere’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROCThat’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROCIn my experience, good executives don’t make mistakes.
RAY KROCI was an overnight success all right, but 30 years is a long, long night.
RAY KROC