Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROCWhen you’re green, your growing. When you’re ripe, you rot.
More Ray Kroc Quotes
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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There’s a lot more future in hamburgers than in baseball.
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When you’re green, your growing. When you’re ripe, you rot.
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Luck is a dividend of sweat.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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The quality of a leader is reflected in the standards they set for themselves.
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To be successful, you must be daring, be first and be different.
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The first dollar is the most you will get if you don’t love what you are doing.
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We have an obligation to give something back to the community that gives so much to us.
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The organization cannot trust the individual; the individual must trust the organization.
RAY KROC