I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROCWhen you’re green, your growing. When you’re ripe, you rot.
More Ray Kroc Quotes
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You must perfect every fundamental of your business if you expect it to perform well.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROC






