The quality of a leader is reflected in the standards they set for themselves.
RAY KROCWhen you’re green, your growing. When you’re ripe, you rot.
More Ray Kroc Quotes
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You must perfect every fundamental of your business if you expect it to perform well.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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Luck is a dividend of sweat.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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If you’ve got time to lean, you’ve got time to clean.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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In business for yourself, but not by yourself.
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None of Us is as Good as All of Us.
RAY KROC