Tony Hsieh Quotes

Whatever you’re thinking, think bigger.

I’d rather spend money on things that improve the customer experience than on marketing.

For individuals, character is destiny. For organizations, culture is destiny.

Launching a business is kind of like a motorboat: You can go very quickly and turn fast.

We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.

Learn by doing. Theory is nice, but nothing replaces actual experience.

Most innovation comes from outside your industry applied to your own

Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.

Stop chasing the money and start chasing the passion.

Don’t be cocky. Don’t be flashy. There’s always someone better than you.