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1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?

Peter Drucker

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
PETER DRUCKER

Customer Himself Understand
1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?
PETER DRUCKER

Customer Mission Ourselves Planning Result
A person can perform only from strength. One cannot build performance on weakness, let alone on something one cannot do at all.
PETER DRUCKER

Alone Person Strength Weakness
A man should never be appointed to a managerial position if his vision focuses on people’s weaknesses rather than on their strengths. The man who always knows exactly what people cannot do, but never sees anything they can do, will undermine the spirit of his organization.
PETER DRUCKER

Focus Man People Spirit Strength Vision Weakness
Entrepreneurship is neither a science nor an art. It is a practice.
PETER DRUCKER

Art Entrepreneur Practice Science
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
PETER DRUCKER

Drive Future Light Night Road
So much of what we call management consists in making it difficult for people to work.
PETER DRUCKER

Difficult People
Effective executives know that their subordinates are paid to perform and not to please their superiors.
PETER DRUCKER

Job Pay
There is no such thing as a good man. Good for what? is the question.
PETER DRUCKER

Goodness Man Philosophy
There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.
PETER DRUCKER

Greatness Quite Wasted Time
To be sure, the fundamental task of management remains the same: to make people capable of joint performance through common goals, common values, the right structure, and the training and development they need to perform and to respond to change.
PETER DRUCKER

Change Development Fundamental Goal Need People Structure Training Value
History has been written not by the most talented but by the most motivated.
PETER DRUCKER

History Motivational Talent Writing
The best way to predict your future is to create it.
PETER DRUCKER

Best Creation Future Yourself
Plans are only good intentions unless they immediately degenerate into hard work.
PETER DRUCKER

Goodness Planning
The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.
PETER DRUCKER

Danger Result True Wrong
By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.
PETER DRUCKER

Accomplishment Character Integrity Limitation Strength Weakness

1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?

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1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?

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