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Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.

Jocko Willink

Our egos don’t like to take blame.
JOCKO WILLINK

Blame Ourselves
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate. When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable.
JOCKO WILLINK

Acceptance Expectation Leadership Tolerance
The U.S. Navy SEAL Teams were at the forefront of this leadership transformation, emerging from the triumphs and tragedies of war with a crystallized understanding of what it takes to succeed in the most challenging environments that combat presents.
JOCKO WILLINK

Challenge Leadership Present Success Team Tragedy Transformation Understand War Win
There is only hard work, late nights, early mornings, practice, rehearsal, repetition, study, sweat, blood, toil, frustration, and discipline.
JOCKO WILLINK

Discipline Inspirational Morning Night Practice Success
His realistic assessment, acknowledgment of failure, and ownership of the problem were key to developing a plan to improve performance and ultimately win.
JOCKO WILLINK

Development Failure Himself Improvement Problem Win
Discipline equals freedom.
JOCKO WILLINK

Discipline Equality Freedom One Liner
A leader must care about the troops, but at the same time the leader must complete the mission, and in doing so there will be risk and sometimes unavoidable consequences to the troops.
JOCKO WILLINK

Care Leadership Risk Time
A good leader does not get bogged down in the minutia of a tactical problem at the expense of strategic success.
JOCKO WILLINK

Goodness Leadership Problem Success
Most important of all, he believed winning was possible.
JOCKO WILLINK

Believe Himself Important Possible Win
All animals, including humans, need to see the connection between action and consequence in order to learn or react appropriately.
JOCKO WILLINK

Action Animal Connection Human Learning
Relax. Look around. Make a call.
JOCKO WILLINK

Action Breathe Inspirational See
There are no bad units, only bad officers. This captures the essence of what Extreme Ownership is all about.
JOCKO WILLINK

Bad Control Politics
Generally, when a leader struggles, the root cause behind the problem is that the leader has leaned too far in one direction and steered off course. Awareness.
JOCKO WILLINK

Direction Leader Problem Struggle
Such concepts are simple, but not easy,
JOCKO WILLINK

Easy Simplicity
Our freedom to operate and maneuver had increased substantially through disciplined procedures. Discipline equals freedom.
JOCKO WILLINK

Discipline Equality Freedom Ourselves
Get after it.
JOCKO WILLINK

Inspirational One Liner

Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.

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Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.

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