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The infamous they.

Jocko Willink

Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.
JOCKO WILLINK

Leadership Quality
More than a decade of continuous war and tough combat operations in Iraq and Afghanistan gave birth to a new generation of leaders in the ranks of America’s fighting forces.
JOCKO WILLINK

Born Fight Force Leadership Tough War
The U.S. Navy SEAL Teams were at the forefront of this leadership transformation, emerging from the triumphs and tragedies of war with a crystallized understanding of what it takes to succeed in the most challenging environments that combat presents.
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Challenge Leadership Present Success Team Tragedy Transformation Understand War Win
Get after it.
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Inspirational One Liner
For this reason, they must believe in the cause for which they are fighting.
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Believe Fight Inspirational Reason
The infamous they.
JOCKO WILLINK

Famous One Liner
Establishing an effective and repeatable planning process is critical to the success of any team.
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Establishment Planning Success Team
The focus must always be on how to best accomplish the mission.
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Accomplishment Best Focus
Don’t try to plan for every contingency. Doing so will only overburden you and weigh you down so that you cannot quickly maneuver.
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Quick Try Willing Yourself
Such concepts are simple, but not easy,
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Easy Simplicity
Generally, when a leader struggles, the root cause behind the problem is that the leader has leaned too far in one direction and steered off course. Awareness.
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Direction Leader Problem Struggle
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate. When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable.
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Acceptance Expectation Leadership Tolerance
A good leader has nothing to prove, but everything to prove.
JOCKO WILLINK

Deep Goodness Leadership
Don’t expect to be motivated every day to get out there and make things happen. You won’t be. Don’t count on motivation. Count on Discipline.
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Discipline Expectation Motivational
Waiting for the 100 percent right and certain solution leads to delay, indecision, and an inability to execute.
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Ability Action Decision Right Wait
Calm but not robotic, logical but not devoid of emotions.
JOCKO WILLINK

Emotional Logic Technology

The infamous they.

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The infamous they.

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