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The infamous they.

Jocko Willink

There are no bad units, only bad officers. This captures the essence of what Extreme Ownership is all about.
JOCKO WILLINK

Bad Control Politics
Calm but not robotic, logical but not devoid of emotions.
JOCKO WILLINK

Emotional Logic Technology
There is no growth in the comfort zone.
JOCKO WILLINK

Comfortable Growth One Liner
People do not follow robots.
JOCKO WILLINK

People Technology
Most important of all, he believed winning was possible.
JOCKO WILLINK

Believe Himself Important Possible Win
A mission statement tells your troops what you are doing.
JOCKO WILLINK

Team Yourself
Decisively engaged?
JOCKO WILLINK

Decision Marriage
A good leader has nothing to prove, but everything to prove.
JOCKO WILLINK

Deep Goodness Leadership
Don’t expect to be motivated every day to get out there and make things happen. You won’t be. Don’t count on motivation. Count on Discipline.
JOCKO WILLINK

Discipline Expectation Motivational
So how can a leader become great if they lack the natural characteristics necessary to lead? The answer is simple: a good leader builds a great team that counterbalances their weaknesses.
JOCKO WILLINK

Greatness Leadership Necessary Simplicity Team Weakness
Remember to keep your ego in check. Don’t judge people.
JOCKO WILLINK

Judgement People Remember Yourself
If we could execute with a monumental effort just to reach an immediate goal that everyone could see, we could then continue to the next visually.
JOCKO WILLINK

Effort Goal See
Discipline equals freedom.
JOCKO WILLINK

Discipline Equality Freedom One Liner
Leaders must always operate with the understanding that they are part of something greater than themselves and their own personal interests.
JOCKO WILLINK

Greatness Leadership Understand
The focus must always be on how to best accomplish the mission.
JOCKO WILLINK

Accomplishment Best Focus
Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.
JOCKO WILLINK

Leadership Quality

The infamous they.

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The infamous they.

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