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The most fundamental and important truths at the heart of Extreme Ownership: there are no bad teams, only bad leaders.

Jocko Willink

But, in fact, discipline is the pathway to freedom.
JOCKO WILLINK

Discipline Freedom
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Leadership Philosophy Tolerance
But we can’t ever think we are too good to fail or that our enemies are not capable, deadly, and eager to exploit our weaknesses. We must never get complacent. This is where controlling the ego is most important.
JOCKO WILLINK

Control Enemy Failure Goodness Important Thinking
That’s it. When things are going bad: Don’t get all bummed out, don’t get startled, don’t get frustrated. No. Just look at the issue and say: Good.
JOCKO WILLINK

Bad Goodness Issue
Leadership is simple, but not easy.
JOCKO WILLINK

Easy Leadership Simplicity
Generally, when a leader struggles, the root cause behind the problem is that the leader has leaned too far in one direction and steered off course. Awareness.
JOCKO WILLINK

Direction Leader Problem Struggle
Our egos don’t like to take blame.
JOCKO WILLINK

Blame Ourselves
Motivation is fickle. It comes and goes.
JOCKO WILLINK

Motivational One Liner
People do not follow robots.
JOCKO WILLINK

People Technology
The test for a successful brief is simple: Do the team and the supporting elements understand it?
JOCKO WILLINK

Success Team Understand
All animals, including humans, need to see the connection between action and consequence in order to learn or react appropriately.
JOCKO WILLINK

Action Animal Connection Human Learning
The goal of leadership seems simple: to get people to do what they need to do to support the mission and the team.
JOCKO WILLINK

Friendship Goal Simplicity Support Team
The best leaders are not driven by ego or personal agendas.
JOCKO WILLINK

Leadership Virtue
The infamous they.
JOCKO WILLINK

Famous One Liner
There is no easy way.
JOCKO WILLINK

Easy Hard Time Inspirational
A leader must lead but also be ready to follow. Sometimes, another member of the team—perhaps a subordinate or direct report—might be in a better position to develop a plan, make a decision, or lead through a specific situation.
JOCKO WILLINK

Decision Development Leadership Team

The most fundamental and important truths at the heart of Extreme Ownership: there are no bad teams, only bad leaders.

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The most fundamental and important truths at the heart of Extreme Ownership: there are no bad teams, only bad leaders.

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Popular Authors

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