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We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.

Jocko Willink

Calm but not robotic, logical but not devoid of emotions.
JOCKO WILLINK

Emotional Logic Technology
Leaders must always operate with the understanding that they are part of something greater than themselves and their own personal interests.
JOCKO WILLINK

Greatness Leadership Understand
leadership is the single greatest factor in any team’s performance.
JOCKO WILLINK

Leadership Team
In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.
JOCKO WILLINK

Accomplishment Believe Inspirational Leadership True
For this reason, they must believe in the cause for which they are fighting.
JOCKO WILLINK

Believe Fight Inspirational Reason
Is this what I want to be? This? Is this all I’ve got—is this everything I can give? Is this going to be my life? Do I accept that?
JOCKO WILLINK

Acceptance Generosity Life Myself Philosophy
There is no easy way.
JOCKO WILLINK

Easy Hard Time Inspirational
Trust is not blindly given. It must be built over time.
JOCKO WILLINK

Time Trust
Don’t expect to be motivated every day to get out there and make things happen. You won’t be. Don’t count on motivation. Count on Discipline.
JOCKO WILLINK

Discipline Expectation Motivational
To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.
JOCKO WILLINK

Best Decision Failure Leadership Possible Team
Don’t let your mind control you. Control your mind.
JOCKO WILLINK

Control Inspirational Mindset Yourself
Leadership is simple, but not easy.
JOCKO WILLINK

Easy Leadership Simplicity
If the plan is simple enough, everyone understands it, which means each person can rapidly adjust and modify what he or she is doing. If the plan is too complex, the team can’t make rapid adjustments to it, because there is no baseline understanding of it.
JOCKO WILLINK

Planning Simplicity Team Understand
Relax. Look around. Make a call.
JOCKO WILLINK

Action Breathe Inspirational See
Remember: the enemy gets a vote.
JOCKO WILLINK

Democracy Enemy Remember
Plans and orders must be communicated in a manner that is simple, clear, and concise. Everyone
JOCKO WILLINK

Planning Simplicity

We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.

Related Topics

Popular Authors

We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.

Related Topics

Popular Authors

More Jocko Willink Quotes