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Take care of your gear and your gear will take care of you.

Jocko Willink

All elements within the greater team are crucial and must work together to accomplish the mission, mutually supporting one another for that singular purpose.
JOCKO WILLINK

Accomplishment Greatness Support Team Togetherness
All animals, including humans, need to see the connection between action and consequence in order to learn or react appropriately.
JOCKO WILLINK

Action Animal Connection Human Learning
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate. When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable.
JOCKO WILLINK

Acceptance Expectation Leadership Tolerance
The Warrior Kid treats people with respect, doesn’t judge them.
JOCKO WILLINK

Judgement People Respect Warrior
Leadership isn’t one person leading a team. It is a group of leaders working together, up and down the chain of command, to lead.
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Leadership Person Team Togetherness
Good leaders don’t make excuses.
JOCKO WILLINK

Goodness Leadership One Liner
A leader must care about the troops, but at the same time the leader must complete the mission, and in doing so there will be risk and sometimes unavoidable consequences to the troops.
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Care Leadership Risk Time
Don’t expect to be motivated every day to get out there and make things happen. You won’t be. Don’t count on motivation. Count on Discipline.
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Discipline Expectation Motivational
Our egos don’t like to take blame.
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Blame Ourselves
People do not follow robots.
JOCKO WILLINK

People Technology
Extreme Ownership. Leaders must own everything in their world. There is no one else to blame.
JOCKO WILLINK

Blame Leadership World
Generally, when a leader struggles, the root cause behind the problem is that the leader has leaned too far in one direction and steered off course. Awareness.
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Direction Leader Problem Struggle
Cover and Move, Simple, Prioritize and Execute, and Decentralized Command.
JOCKO WILLINK

Act Simplicity
That’s it. When things are going bad: Don’t get all bummed out, don’t get startled, don’t get frustrated. No. Just look at the issue and say: Good.
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Bad Goodness Issue
I can remember many times when my boat crew struggled. It was easy to make excuses for our team’s performance and why it wasn’t what it should have been. But I learned that good leaders don’t make excuses. Instead, they figure out a way to get it done and win.
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Goodness Leadership Learning Myself Remember Struggle Time Win
For this reason, they must believe in the cause for which they are fighting.
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Believe Fight Inspirational Reason
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Leadership Philosophy Tolerance
As a leader, it is up to you to explain the bigger picture to him—and to all your front line leaders. That is a critical component of leadership
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Explanation Leadership Photograpgh
Get after it.
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Inspirational One Liner
A good leader does not get bogged down in the minutia of a tactical problem at the expense of strategic success.
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Goodness Leadership Problem Success
We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.
JOCKO WILLINK

Accomplishment Company Leadership Lesson People Team
And the more you build your will by doing hard things, the stronger your will becomes.
JOCKO WILLINK

Strong Willing Yourself
Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.
JOCKO WILLINK

Leadership Quality
A leader must lead but also be ready to follow. Sometimes, another member of the team—perhaps a subordinate or direct report—might be in a better position to develop a plan, make a decision, or lead through a specific situation.
JOCKO WILLINK

Decision Development Leadership Team
After all, there can be no leadership where there is no team.
JOCKO WILLINK

Leadership Team
But, in fact, discipline is the pathway to freedom.
JOCKO WILLINK

Discipline Freedom
Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.
JOCKO WILLINK

Business Comfortable Leadership Risk Understand War World

Take care of your gear and your gear will take care of you.

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Take care of your gear and your gear will take care of you.

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