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Cover and Move, Simple, Prioritize and Execute, and Decentralized Command.

Jocko Willink

I can remember many times when my boat crew struggled. It was easy to make excuses for our team’s performance and why it wasn’t what it should have been. But I learned that good leaders don’t make excuses. Instead, they figure out a way to get it done and win.
JOCKO WILLINK

Goodness Leadership Learning Myself Remember Struggle Time Win
In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.
JOCKO WILLINK

Business Life Simplicity World
Establishing an effective and repeatable planning process is critical to the success of any team.
JOCKO WILLINK

Establishment Planning Success Team
A good leader has nothing to prove, but everything to prove.
JOCKO WILLINK

Deep Goodness Leadership
Trust is not blindly given. It must be built over time.
JOCKO WILLINK

Time Trust
All animals, including humans, need to see the connection between action and consequence in order to learn or react appropriately.
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Action Animal Connection Human Learning
In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.
JOCKO WILLINK

Accomplishment Believe Inspirational Leadership True
Even the most competent of leaders can be overwhelmed if they try to tackle multiple problems or a number of tasks simultaneously.
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Leadership Problem Try
The focus must always be on how to best accomplish the mission.
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Accomplishment Best Focus
There are no bad units, only bad officers. This captures the essence of what Extreme Ownership is all about.
JOCKO WILLINK

Bad Control Politics
We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.
JOCKO WILLINK

Accomplishment Company Leadership Lesson People Team
More than a decade of continuous war and tough combat operations in Iraq and Afghanistan gave birth to a new generation of leaders in the ranks of America’s fighting forces.
JOCKO WILLINK

Born Fight Force Leadership Tough War
If the plan is simple enough, everyone understands it, which means each person can rapidly adjust and modify what he or she is doing. If the plan is too complex, the team can’t make rapid adjustments to it, because there is no baseline understanding of it.
JOCKO WILLINK

Planning Simplicity Team Understand
The only meaningful measure for a leader is whether the team succeeds or fails.
JOCKO WILLINK

Failure Success Team
We learned that leadership requires belief in the mission and unyielding perseverance to achieve victory, particularly when doubters question whether victory is even possible.
JOCKO WILLINK

Achievement Belief Leadership Learning Perseverance Possible Victory
Departments and groups within the team must break down silos, depend on each other and understand who depends on them.
JOCKO WILLINK

Break Independent Team Understand

Cover and Move, Simple, Prioritize and Execute, and Decentralized Command.

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Cover and Move, Simple, Prioritize and Execute, and Decentralized Command.

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