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His realistic assessment, acknowledgment of failure, and ownership of the problem were key to developing a plan to improve performance and ultimately win.

Jocko Willink

Cover and Move, Simple, Prioritize and Execute, and Decentralized Command.
JOCKO WILLINK

Act Simplicity
Don’t ask your leader what you should do, tell them what you are going to do.
JOCKO WILLINK

Future Leadership Yourself
Remember: the enemy gets a vote.
JOCKO WILLINK

Democracy Enemy Remember
There is no one else to blame. The leader must acknowledge mistakes and admit failures, take ownership of them, and develop a plan to win.
JOCKO WILLINK

Blame Development Failure Leadership Mistake Oneself Win
The U.S. Navy SEAL Teams were at the forefront of this leadership transformation, emerging from the triumphs and tragedies of war with a crystallized understanding of what it takes to succeed in the most challenging environments that combat presents.
JOCKO WILLINK

Challenge Leadership Present Success Team Tragedy Transformation Understand War Win
But we can’t ever think we are too good to fail or that our enemies are not capable, deadly, and eager to exploit our weaknesses. We must never get complacent. This is where controlling the ego is most important.
JOCKO WILLINK

Control Enemy Failure Goodness Important Thinking
In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.
JOCKO WILLINK

Business Life Simplicity World
Leaders must accept total responsibility, own problems that inhibit performance, and develop solutions to those problems.
JOCKO WILLINK

Acceptance Development Leadership Problem Responsibility
More than a decade of continuous war and tough combat operations in Iraq and Afghanistan gave birth to a new generation of leaders in the ranks of America’s fighting forces.
JOCKO WILLINK

Born Fight Force Leadership Tough War
As a leader, you have to balance the dichotomy, to be resolute where it matters but never inflexible and uncompromising on matters of little importance to the overall good of the team and the strategic mission.
JOCKO WILLINK

Goodness Importance Leadership Team
There is no easy way.
JOCKO WILLINK

Easy Hard Time Inspirational
Faster. Stronger. Smarter. More humble. Less ego.
JOCKO WILLINK

Humble Instagram Captions Strong
Departments and groups within the team must break down silos, depend on each other and understand who depends on them.
JOCKO WILLINK

Break Independent Team Understand
We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.
JOCKO WILLINK

Accomplishment Company Leadership Lesson People Team
The best leaders are not driven by ego or personal agendas.
JOCKO WILLINK

Leadership Virtue
A leader must lead but also be ready to follow. Sometimes, another member of the team—perhaps a subordinate or direct report—might be in a better position to develop a plan, make a decision, or lead through a specific situation.
JOCKO WILLINK

Decision Development Leadership Team

His realistic assessment, acknowledgment of failure, and ownership of the problem were key to developing a plan to improve performance and ultimately win.

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His realistic assessment, acknowledgment of failure, and ownership of the problem were key to developing a plan to improve performance and ultimately win.

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