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His realistic assessment, acknowledgment of failure, and ownership of the problem were key to developing a plan to improve performance and ultimately win.

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Development Failure Himself Improvement Problem Win

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Most important of all, he believed winning was possible.
JOCKO WILLINK

Believe Himself Important Possible Win
We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.
JOCKO WILLINK

Accomplishment Company Leadership Lesson People Team
Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.
JOCKO WILLINK

Business Comfortable Leadership Risk Understand War World
Our egos don’t like to take blame.
JOCKO WILLINK

Blame Ourselves
And the more you build your will by doing hard things, the stronger your will becomes.
JOCKO WILLINK

Strong Willing Yourself
The focus must always be on how to best accomplish the mission.
JOCKO WILLINK

Accomplishment Best Focus
The only meaningful measure for a leader is whether the team succeeds or fails.
JOCKO WILLINK

Failure Success Team
We learned that leadership requires belief in the mission and unyielding perseverance to achieve victory, particularly when doubters question whether victory is even possible.
JOCKO WILLINK

Achievement Belief Leadership Learning Perseverance Possible Victory
It’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Deep Tolerance Yourself
For this reason, they must believe in the cause for which they are fighting.
JOCKO WILLINK

Believe Fight Inspirational Reason
Instead of letting the situation dictate our decisions, we must dictate the situation.
JOCKO WILLINK

Control Decision Ourselves
There is no growth in the comfort zone.
JOCKO WILLINK

Comfortable Growth One Liner
Waiting for the 100 percent right and certain solution leads to delay, indecision, and an inability to execute.
JOCKO WILLINK

Ability Action Decision Right Wait
People do not follow robots.
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People Technology
Motivation is fickle. It comes and goes.
JOCKO WILLINK

Motivational One Liner
Don’t try to plan for every contingency. Doing so will only overburden you and weigh you down so that you cannot quickly maneuver.
JOCKO WILLINK

Quick Try Willing Yourself

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