There is no growth in the comfort zone.
JOCKO WILLINKPeople do not follow robots.
More Jocko Willink Quotes
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Don’t fight stress. Embrace it. Turn it on itself. Use it to make yourself sharper and more alert. Use it to make you think and learn and get better and smarter and more effective. Use the stress to make you a better you.
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The focus must always be on how to best accomplish the mission.
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Stop researching every aspect of it and reading all about it and debating the pros and cons of it, Start doing it.
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So how can a leader become great if they lack the natural characteristics necessary to lead? The answer is simple: a good leader builds a great team that counterbalances their weaknesses.
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Once people stop making excuses, stop blaming others, and take ownership of everything in their lives, they are compelled to take action to solve their problems.
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To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.
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We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.
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Discipline equals freedom.
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Motivation is fickle. It comes and goes.
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Is this what I want to be? This? Is this all I’ve got—is this everything I can give? Is this going to be my life? Do I accept that?
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Establishing an effective and repeatable planning process is critical to the success of any team.
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Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.
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There is no one else to blame. The leader must acknowledge mistakes and admit failures, take ownership of them, and develop a plan to win.
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Waiting for the 100 percent right and certain solution leads to delay, indecision, and an inability to execute.
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The goal of leadership seems simple: to get people to do what they need to do to support the mission and the team.
JOCKO WILLINK






