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If we could execute with a monumental effort just to reach an immediate goal that everyone could see, we could then continue to the next visually.

Jocko Willink

Good leaders don’t make excuses.
JOCKO WILLINK

Goodness Leadership One Liner
The test for a successful brief is simple: Do the team and the supporting elements understand it?
JOCKO WILLINK

Success Team Understand
Leaders must accept total responsibility, own problems that inhibit performance, and develop solutions to those problems.
JOCKO WILLINK

Acceptance Development Leadership Problem Responsibility
We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.
JOCKO WILLINK

Accomplishment Company Leadership Lesson People Team
Even the most competent of leaders can be overwhelmed if they try to tackle multiple problems or a number of tasks simultaneously.
JOCKO WILLINK

Leadership Problem Try
The infamous they.
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Famous One Liner
Generally, when a leader struggles, the root cause behind the problem is that the leader has leaned too far in one direction and steered off course. Awareness.
JOCKO WILLINK

Direction Leader Problem Struggle
A good leader has nothing to prove, but everything to prove.
JOCKO WILLINK

Deep Goodness Leadership
I can remember many times when my boat crew struggled. It was easy to make excuses for our team’s performance and why it wasn’t what it should have been. But I learned that good leaders don’t make excuses. Instead, they figure out a way to get it done and win.
JOCKO WILLINK

Goodness Leadership Learning Myself Remember Struggle Time Win
Faster. Stronger. Smarter. More humble. Less ego.
JOCKO WILLINK

Humble Instagram Captions Strong
Leadership isn’t one person leading a team. It is a group of leaders working together, up and down the chain of command, to lead.
JOCKO WILLINK

Leadership Person Team Togetherness
Good leaders are rare; bad leaders are common.
JOCKO WILLINK

Bad Goodness Leadership
A mission statement tells your troops what you are doing.
JOCKO WILLINK

Team Yourself
There is only hard work, late nights, early mornings, practice, rehearsal, repetition, study, sweat, blood, toil, frustration, and discipline.
JOCKO WILLINK

Discipline Inspirational Morning Night Practice Success
Leaders must always operate with the understanding that they are part of something greater than themselves and their own personal interests.
JOCKO WILLINK

Greatness Leadership Understand
Most important of all, he believed winning was possible.
JOCKO WILLINK

Believe Himself Important Possible Win

If we could execute with a monumental effort just to reach an immediate goal that everyone could see, we could then continue to the next visually.

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If we could execute with a monumental effort just to reach an immediate goal that everyone could see, we could then continue to the next visually.

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