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If we could execute with a monumental effort just to reach an immediate goal that everyone could see, we could then continue to the next visually.

Jocko Willink

A mission statement tells your troops what you are doing.
JOCKO WILLINK

Team Yourself
Repetitive exceptional performance became a habit.
JOCKO WILLINK

Performance
If the plan is simple enough, everyone understands it, which means each person can rapidly adjust and modify what he or she is doing. If the plan is too complex, the team can’t make rapid adjustments to it, because there is no baseline understanding of it.
JOCKO WILLINK

Planning Simplicity Team Understand
A good leader has nothing to prove, but everything to prove.
JOCKO WILLINK

Deep Goodness Leadership
But, in fact, discipline is the pathway to freedom.
JOCKO WILLINK

Discipline Freedom
Instead of letting the situation dictate our decisions, we must dictate the situation.
JOCKO WILLINK

Control Decision Ourselves
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Leadership Philosophy Tolerance
The leader must own everything in his or her world.
JOCKO WILLINK

Himself Leadership World
There is no growth in the comfort zone.
JOCKO WILLINK

Comfortable Growth One Liner
Our egos don’t like to take blame.
JOCKO WILLINK

Blame Ourselves
Leaders must accept total responsibility, own problems that inhibit performance, and develop solutions to those problems.
JOCKO WILLINK

Acceptance Development Leadership Problem Responsibility
A leader must care about the troops, but at the same time the leader must complete the mission, and in doing so there will be risk and sometimes unavoidable consequences to the troops.
JOCKO WILLINK

Care Leadership Risk Time
But we can’t ever think we are too good to fail or that our enemies are not capable, deadly, and eager to exploit our weaknesses. We must never get complacent. This is where controlling the ego is most important.
JOCKO WILLINK

Control Enemy Failure Goodness Important Thinking
Don’t fight stress. Embrace it. Turn it on itself. Use it to make yourself sharper and more alert. Use it to make you think and learn and get better and smarter and more effective. Use the stress to make you a better you.
JOCKO WILLINK

Fight Learning Thinking
Decisively engaged?
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Decision Marriage
Most important of all, he believed winning was possible.
JOCKO WILLINK

Believe Himself Important Possible Win

If we could execute with a monumental effort just to reach an immediate goal that everyone could see, we could then continue to the next visually.

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If we could execute with a monumental effort just to reach an immediate goal that everyone could see, we could then continue to the next visually.

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