A mission statement tells your troops what you are doing.
JOCKO WILLINKThere is no easy way.
More Jocko Willink Quotes
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A good leader does not get bogged down in the minutia of a tactical problem at the expense of strategic success.
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Don’t expect to be motivated every day to get out there and make things happen. You won’t be. Don’t count on motivation. Count on Discipline.
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Our freedom to operate and maneuver had increased substantially through disciplined procedures. Discipline equals freedom.
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There is only hard work, late nights, early mornings, practice, rehearsal, repetition, study, sweat, blood, toil, frustration, and discipline.
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Don’t fight stress. Embrace it. Turn it on itself. Use it to make yourself sharper and more alert. Use it to make you think and learn and get better and smarter and more effective. Use the stress to make you a better you.
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Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.
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You have to BE VIGILANT. You have to be ON GUARD. You have to HOLD THE LINE on the seemingly insignificant little things— things that shouldn’t matter—but that do.
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Motivation is fickle. It comes and goes.
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Calm but not robotic, logical but not devoid of emotions.
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That’s it. When things are going bad: Don’t get all bummed out, don’t get startled, don’t get frustrated. No. Just look at the issue and say: Good.
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The most fundamental and important truths at the heart of Extreme Ownership: there are no bad teams, only bad leaders.
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The best leaders are not driven by ego or personal agendas.
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People do not follow robots.
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Repetitive exceptional performance became a habit.
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Good leaders are rare; bad leaders are common.
JOCKO WILLINK






