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There is no easy way.

Jocko Willink

The goal of leadership seems simple: to get people to do what they need to do to support the mission and the team.
JOCKO WILLINK

Friendship Goal Simplicity Support Team
Leadership isn’t one person leading a team. It is a group of leaders working together, up and down the chain of command, to lead.
JOCKO WILLINK

Leadership Person Team Togetherness
We learned that leadership requires belief in the mission and unyielding perseverance to achieve victory, particularly when doubters question whether victory is even possible.
JOCKO WILLINK

Achievement Belief Leadership Learning Perseverance Possible Victory
I had to take ownership of everything that went wrong. Despite the tremendous blow to my reputation and to my ego, it was the right thing to do—the only thing to do. I
JOCKO WILLINK

Myself Reputation Responsibility Right Time
Faster. Stronger. Smarter. More humble. Less ego.
JOCKO WILLINK

Humble Instagram Captions Strong
More than a decade of continuous war and tough combat operations in Iraq and Afghanistan gave birth to a new generation of leaders in the ranks of America’s fighting forces.
JOCKO WILLINK

Born Fight Force Leadership Tough War
A good leader does not get bogged down in the minutia of a tactical problem at the expense of strategic success.
JOCKO WILLINK

Goodness Leadership Problem Success
All elements within the greater team are crucial and must work together to accomplish the mission, mutually supporting one another for that singular purpose.
JOCKO WILLINK

Accomplishment Greatness Support Team Togetherness
Staying ahead of the curve prevents a leader from being overwhelmed when pressure is applied and enables greater decisiveness.
JOCKO WILLINK

Decision Force Greatness Leadership Stay
Departments and groups within the team must break down silos, depend on each other and understand who depends on them.
JOCKO WILLINK

Break Independent Team Understand
Remember: the enemy gets a vote.
JOCKO WILLINK

Democracy Enemy Remember
A mission statement tells your troops what you are doing.
JOCKO WILLINK

Team Yourself
Trust is not blindly given. It must be built over time.
JOCKO WILLINK

Time Trust
leadership is the single greatest factor in any team’s performance.
JOCKO WILLINK

Leadership Team
It’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Deep Tolerance Yourself
Instead of letting the situation dictate our decisions, we must dictate the situation.
JOCKO WILLINK

Control Decision Ourselves

There is no easy way.

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There is no easy way.

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