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Leadership is simple, but not easy.

Jocko Willink

The test for a successful brief is simple: Do the team and the supporting elements understand it?
JOCKO WILLINK

Success Team Understand
There is no growth in the comfort zone.
JOCKO WILLINK

Comfortable Growth One Liner
In the SEAL Teams, the bond of our brotherhood is our strongest weapon. If you take that away from us, we lose our most important quality as a team.
JOCKO WILLINK

Important Lose Quality Relationship Strong Team Weapon
In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.
JOCKO WILLINK

Accomplishment Believe Inspirational Leadership True
If we could execute with a monumental effort just to reach an immediate goal that everyone could see, we could then continue to the next visually.
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Effort Goal See
Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.
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Business Comfortable Leadership Risk Understand War World
The best leaders are not driven by ego or personal agendas.
JOCKO WILLINK

Leadership Virtue
Stop researching every aspect of it and reading all about it and debating the pros and cons of it, Start doing it.
JOCKO WILLINK

Reading Start
Take care of your gear and your gear will take care of you.
JOCKO WILLINK

Care Material
For leaders, the humility to admit and own mistakes and develop a plan to overcome them is essential to success. The best leaders are not driven by ego or personal agendas. They are simply focused on the mission and how best to accomplish it.
JOCKO WILLINK

Accomplishment Development Focus Humility Leadership Mistake Simplicity
A mission statement tells your troops what you are doing.
JOCKO WILLINK

Team Yourself
But, in fact, discipline is the pathway to freedom.
JOCKO WILLINK

Discipline Freedom
Calm but not robotic, logical but not devoid of emotions.
JOCKO WILLINK

Emotional Logic Technology
The most impressive thing about this improvement in performance was that it did not come from a major process change or an advance in technology. Instead, it came through a leadership principle that has been around for ages: Simple.
JOCKO WILLINK

Age Change Improvement Leadership Simplicity Technology
The greatest of these was the recognition that leadership is the most important factor on the battlefield, the single greatest reason behind the success of any team.
JOCKO WILLINK

Greatness Leadership Team
The leader must own everything in his or her world.
JOCKO WILLINK

Himself Leadership World

Leadership is simple, but not easy.

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Leadership is simple, but not easy.

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