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If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.

Jeff Bezos

You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
JEFF BEZOZ

Business Customer Feature Judgement Mind Simplicity
It’s time to go back to the Moon, this time to stay.
JEFF BEZOZ

Moon Stay Time
If you think about the long term then you can really make good life decisions that you won’t regret later.
JEFF BEZOZ

Business Decision Future Goodness Life Regret Thinking
If you have a business model that relies on customers being misinformed, you better start working on changing your business model.
JEFF BEZOZ

Business Change Customer Misfortune Start Work
Your brand is formed primarily, not by what your company says about itself, but what the company does.
JEFF BEZOZ

Brand Business Company
Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
JEFF BEZOS

Amount Business Company Money Percentage
Every new thing creates two new questions and two new opportunities.
JEFF BEZOZ

Business Creation Opportunity
Though we are optimistic, we must remain vigilant and maintain a sense of urgency.
JEFF BEZOZ

Maintain Optimism Urgent
Advertising is the price you pay for unremakable thinking.
JEFF BEZOZ

Adversity Business Pay Price Remarkable
If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
JEFF BEZOZ

Business Customer Eventually Forever Irrelevant Need Young
Focusing on the customer makes a company more resilient.
JEFF BEZOS

Business Company Customer Focus Silence
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
JEFF BEZOZ

Brand Business Company Hard Work Person Reputation Try
The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
JEFF BEZOZ

Book Creation Narrative People
Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
JEFF BEZOS

Business Different Encounter Failure Planning Reality Success Survive
If you double the number of experiments you do per year you’re going to double your inventiveness.
JEFF BEZOZ

Business Dedication Experiment Motivational Number Success
Above all else, align with customers. Win when they win. Win only when they win.
JEFF BEZOZ

Business Customer Satisfaction Win

If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.

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If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.

Related Topics

Popular Authors

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