The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.
JEFF BEZOZIf you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.
More Jeff Bezos Quotes
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Failure comes part and parcel with invention. It’s not optional.
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The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
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What’s dangerous is not to evolve.
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If you never want to be criticized, for goodness sake don’t do anything new.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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If you don’t understand the details of your business you are going to fail.
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Position yourself with something that captures your curiosity, something that you’re missionary about.
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There’ll always be serendipity involved in discovery.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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It’s harder to be kind than clever.
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Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.
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Entrepreneurs must be willing to be misunderstood for long periods of time.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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Your brand is what other people say about you when you’re not in the room.
JEFF BEZOZ