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Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

Jeff Bezos

Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
JEFF BEZOS

Business Different Encounter Failure Planning Reality Success Survive
Though we are optimistic, we must remain vigilant and maintain a sense of urgency.
JEFF BEZOZ

Maintain Optimism Urgent
Every new thing creates two new questions and two new opportunities.
JEFF BEZOZ

Business Creation Opportunity
In the end, we are our choices.
JEFF BEZOZ

Choice Deep Inspirational One Liner
If you have a business model that relies on customers being misinformed, you better start working on changing your business model.
JEFF BEZOZ

Business Change Customer Misfortune Start Work
In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
JEFF BEZOZ

Build Business Customer Devote Greatness Service Shout Time World
We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
JEFF BEZOS

Business Customer Ideas Invention Patience Reason Stuck Success
It’s harder to be kind than clever.
JEFF BEZOS

Clever Inspirational Kindness One Liner
The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
JEFF BEZOZ

Business Entrepreneur Valid
If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
JEFF BEZOZ

Business Customer Eventually Forever Irrelevant Need Young
Go to bed early and wake up early. The morning hours are good.
JEFF BEZOZ

Bed Early Goodness Inspirational Morning Positive Wake Up
If you think about the long term then you can really make good life decisions that you won’t regret later.
JEFF BEZOZ

Business Decision Future Goodness Life Regret Thinking
I’m going to go do this crazy thing. I’m going to start this company selling books online.
JEFF BEZOZ

Book Business Company Crazy Internet Start
Your brand is formed primarily, not by what your company says about itself, but what the company does.
JEFF BEZOZ

Brand Business Company
One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.
JEFF BEZOZ

Choose Force Interest Mistake Passion People Try
A company shouldn’t get addicted to being shiny, because shiny doesn’t last.
JEFF BEZOZ

Addiction Business Company Shine

Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

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Popular Authors

Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

Related Topics

Popular Authors

More Jeff Bezos Quotes