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Jeff Bezos Quote - Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

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It’s harder to be kind than clever.
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In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
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Do something you’re very passionate about, and don’t try to chase what is kind of the “hot passion” of the day.
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Focusing on the customer makes a company more resilient.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.
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If you only do things where you know the answer in advance, your company goes away.
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Everything you are comes from your choices.
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Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity and correspondingly stronger returns on invested capital.
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Entrepreneurs must be willing to be misunderstood for long periods of time.
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We got to talk about how lucky we are to have such amazing parents. They’ve always been and still are role models and mentors for us.
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Cleverness is a gift, kindness is a choice.
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Will you be clever at the expense of others, or will you be kind?
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Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.
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If you think about the long term then you can really make good life decisions that you won’t regret later.
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Complaining is not a strategy.You have to work with the world as you find it, not as you would have it be.
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