Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
HOWARD SCHULTZI honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
More Howard Schultz Quotes
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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Customers must recognize that you stand for something.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Success is empty if you arrive at the finish line alone.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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