Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
HOWARD SCHULTZI honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
More Howard Schultz Quotes
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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Business leaders cannot be bystanders.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Success is best when it is shared.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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Success is something that has to be earned every day.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Risk more than others think safe.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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