Intelligence is something we are born with. Thinking is a skill that must be learned.
EDWARD DE BONOCompanies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
More Edward de Bono Quotes
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The power of a car is separate from the way the car is driven.
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The analysis of data will not by itself produce new ideas.
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
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You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
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If you wait for opportunities to occur, you will be one of the crowd.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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Do we have the will to make poverty history?
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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The need to be right all the time is the biggest bar to new ideas.
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Argument is meant to reveal the truth, not to create it.
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What the joke displays is a switch in perception. This is important in changing the way we think.
EDWARD DE BONO