Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
EDWARD DE BONOLanguage is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
More Edward de Bono Quotes
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We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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There is no doubt that creativity is the most important human resource of all.
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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Logic will never change emotion or perception.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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Creativity and lateral thinking have exactly the same basis as humour.
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Effectiveness without values is a tool without a purpose.
EDWARD DE BONO






