Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
EDWARD DE BONOLanguage is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
More Edward de Bono Quotes
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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A good design is not a democratic consensus.
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I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
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The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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You can’t dig a different hole by digging the same one deeper.
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Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
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You cannot look in a new direction by looking harder in the same direction.
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Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
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Complexity means distracted effort. Simplicity means focused effort.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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The quality of our thinking will determine the quality of our future.
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