Simplicity before understanding is simplistic; simplicity after understanding is simple.
EDWARD DE BONOLanguage is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
More Edward de Bono Quotes
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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What is urgent will always take precedence over what is important.
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A good design is not a democratic consensus.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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The power of a car is separate from the way the car is driven.
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The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
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A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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Effectiveness without values is a tool without a purpose.
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People should realize we’re jerks just like them.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
EDWARD DE BONO