Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
EDWARD DE BONOLanguage is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
More Edward de Bono Quotes
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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I’m a very loyal and unreliable friend.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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A memory is what is left when something happens and does not completely unhappen.
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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Creativity gives the possibility of some sort of achievement to everyone.
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The need to be right all the time is the biggest bar to new ideas.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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Creativity gives hope that there can be a worthwhile idea.
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
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The Church has its problems, but the older I get, the more comfort I find there.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
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It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
EDWARD DE BONO