The awful thing is that you can never be aware of what you are not aware of.
EDWARD DE BONOA good design is not a democratic consensus.
More Edward de Bono Quotes
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Logic will never change emotion or perception.
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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
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The analysis of data will not by itself produce new ideas.
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Complexity means distracted effort. Simplicity means focused effort.
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It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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The mind can only see what it is prepared to see.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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Creativity makes life more fun and more interesting.
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To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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Most people are put off science because maths is the gateway and they can’t handle it. What we should be teaching is operational maths because, in general, the maths we need to carry out science is pretty straightforward.
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Creativity is a great motivator because it mades people interested in what they are doing.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
EDWARD DE BONO






